After quitting his job as a teacher, he tried his hand at a number of businesses, including running a motorbike repair shop, before stumbling upon cat fashions, an idea from one of his cat-loving cousins. Customer Risma Sandra Irawan has bought at least 30 outfits for her cat Sogan. Indeed, in the wake of a boom in social media postings of pets dressed up, often in increasingly bizarre poses or outfits, encanto costumes some animal welfare groups have issued guidelines to make owners more aware of any signs that it may be causing their pet distress.